When I first started with Sambag, they were producing lookbooks on hard, gloss-coated cards and tying them in the corner with a ribbon. These cards would sit instore for six months, so would become quite ratty by the end and were expensive to produce. After my first season, I thought there had to be a better solution, so I worked with the general manager to produce the Sammag as an alternative to the lookbook cards. My role in the project: I assisted with copy-writing, headings product page content selection and product shoot styling and direction. I was also responsible for designing, proofing, production and press-checking of the magazine from start to finish. During my time with Sambag I produced three issues of the Sammag, and found it to be a highly useful retail tool, with my work on the AW13 campaign being recognised as one of the top 10 marketing campaigns in Australia by wgsn.com.
